Subaru and Snuggie are two of American’s Hottest Brands of 2009, so it’s pretty cool that they’ve been “united” in this Subaru commercial from Canada:

Does anyone else love this ad as much as I do?! I think it’s clever and it really grabs your attention! It really drives home the message of the Subaru brand and shows the Outback as a fun, outdoorsy car for adventure-loving people. Plus, it’s apparently really working for Subaru!

According to AdAge, “Ted Lalka, VP-product planning and marketing at Subaru Canada, told Marketing magazine that the spot is driving more visits to dealerships and that it’s led to a 213% sales increase in October.”

Anyway, what do you think? Love it or hate it? I’d love to see some comments!