Earlier this week, my friend and co-worker Creed showed me a really cool idea he stumbled upon online — the colorless Coke can:

The idea was created by Harc Lee, and I love it!

Instead of the cans being colorfully sprayed with numerous shade of paint, a convex logo is used. Instead of using toxic paint, manufacturers would process the aluminum with a pressing machine that indicates the brand identity on surface.

While this “naked” can looks really cool, it also could have a huge impact on the environment!

Think about it — energy and paint would be saved during the manufacturing process and the colorless can could help reduce the air and water pollution that comes from coloring. Plus, the energy and effort required to separate the toxic paint from the aluminum would be reduced in the recycling process. Wouldn’t an entire step in the recycling process be surpassed if there was no color on the cans?

I honestly think this is one of the BEST ideas I’ve heard in a long time! And wouldn’t Coke really be making a powerful statement if they went with this?

Because Coke is so big and well-known, I don’t think it would have any brand recognition problems if this can was used. In fact, I think the statement of “look how eco-friendly we are” would give them even more props. Plus, can you image how big of an impact this would have on the environment??!

I found a statistic that 67,000,000 Coke cans are sold EACH DAY across the globe. That’s a lot of Coke and also a lot of paint! How much energy would be saved? How much pollution would stop happening?

I think this is one of those most innovative and environmentally conscious ideas I’ve ever seen and I really hope someone picks up on it. This could really make a difference!

What do you think?