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{aPRettySocialBride} :: Crowdsourcing Vendors

4 January 2010 738 views Comments

Back in November, I wrote a post announcing my engagement and my intention to use social media as much as possible in the planning of my wedding. Today, I bring you a new blog series — aPRettySocialBride : )

In this new series, I’ll detail how I’m doing in my social media wedding planning, including tips and tricks for you to do the same.

So without further ado, here’s the first post in the series: Crowdsourcing Vendors.

***

I’m a big fan of crowdsourcing. Since I witnessed how well in can work in Pyxl’s Help Us Name Us campaign, I’ve been interested in using it in other situations. Some call it lazy…I call it efficient!

When it came time to find wedding vendors, I was a little lost. I didn’t grow up in Knoxville, and I’ve never been to a wedding in Knoxville. In addition, Michael and I are among the first of our friends to tie the knot, so we really had no where to turn — except for social media of course : )

My first priority was the photographer. After the wedding, the only tangent things you keep are the husband, the rings and the photos, so I wanted to make sure we hired the right photographer. But as you may know, photographers are a dime a dozen, and in my experience some of them barely know what they’re doing. In Knoxville, there are 1,077 local search results, so how’s a girl supposed to know where to begin?!

Lucky for me, I’m a twitter-holic and I have quite a few Knoxville followers, so I tweeted a simple question:

“Anyone know of a good wedding photographer in Knoxville?”

I received an outpouring of recommendations. Wedding planners told me who they would suggest. Happy brides told me who they had used. Other photographers offered their services. This was an awesome start!

I created a master list, scoped out their portfolios and blogs – (Hint to photographers: Have a blog! I was really impressed by those that did. It gave me a chance to see recent work, not just the very best work. I ultimately decided I would choose a photographer that ran a blog related to their work.) – and sent an email about pricing to the few whose work I liked best.

After considering what recommendations I’d received, whose style really fit what we were looking for, and the price of each, Michael and I met with our top choice: Jennie Andrews.

Upon meeting with Jennie, we knew she was the right fit and we signed a contract with her the next week…but it all started with one simple question on Twitter.

After finding success with the photographer, Michael and I continue to pose questions on Twitter and Facebook related to our wedding. Whether asking for advice or vendor referrals, we’ve had success so far, and I highly recommend crowdsourcing to other brides and grooms.

After all, it’s just like word-of-mouth, except on social media, your friend-base is much larger : )

All you have to do is pose a simple question and see what answers you receive. Of course, it still requires a little leg-work once you compile a list…but having a list of recommendations is a great place to start!

Have you had similar crowdsourcing success? Do you have questions for me? Let’s chat…

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  • This is fantastic...This is probably the most amazing part about social media the power of "word of mouth" marketing has now exploded. RT's and Status Update's has pretty much built our entire business. Hope the wedding planning is going well and really enjoy your blog.
  • This is great and if we all want to be honest, probably the way pretty much everything will happen in the future. We have been able to pretty much build the wife's photography business on this same premise without hardly spending any money on advertising. Retweet's and Status Updates are what make the world go around. Hope planning is going well, enjoy the blog.
  • megmroberts
    Social media and the wedding industry is a match made in heaven if you ask me. When my best friend (ELD_Lauren) got engaged two years ago, I told her she had to start reading all the great wedding blogs to get ideas and inspiration. Now that she's married, she's launched her own blog and built out her Twitter presence to help connect brides and vendors online. There are many other wedding professionals doing the same thing, and it's really interesting to read about it from a PR perspective. Can't wait to read more in this series!
  • Thanks for the comments, Meg! I'll definitely have to chat w/ Lauren :)
  • This is awesome! I can't wait to hear about other ways you're using social media to plan your wedding. I find people and things through Twitter ALL the time, and I definitely wish I had been using Twitter when I was planning my wedding! And I totally agree...so much better when a photographer has a blog. I won't recommend anyone who doesn't. :) Good luck!!
  • Thanks, girl :)
  • Love the new series idea! As a recent bride, I did most of my homework online. I can only imagine if the possibilities and ideas I could have garnered by taking my wedding social... I have several friends getting married in the next two years, so I'll be sure to share your site with them.

    P.S. Excellent choice on the photographer. I can't wait to see the work she does for you and your future hubby!
  • Thanks, Alexis! Glad you like the series idea! I definitely don't know how I would plan this whole thing without the Internet :)
  • Holy crap Nicole - I literally brought up the idea of writing an e-book on how to plan a wedding using Social Media. I'm doing almost the same thing you are - so maybe we can come up with something together once all of our planning is said and done. When's your wedding, by the way? (May 8th for me). So far I've lined up the cake, meeting with the photographer/videographer tonight, and have to review some options at DJ - all found through the use of Social Media.

    Good luck to you - and seriously - let me know if an ebook is something that would interest you.
  • That's an awesome idea! Ours isn't until November 6, so we're not as far along as you. But we also tested out OneWed (a social network made for wedding planning)...have you seen it? And I have a post in the pipeline about how we hired a day-of wedding coordinator based on how well she engaged with me on Twitter...so I would LOVE to help out with the ebook! I was actually talking last week about how I wish I had a good idea to use for an ebook lol ;) Planning to email you in a bit about your guest post, so we can chat about the ebook as well!
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