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[26 Jan 2010 | Comments | 336 views]
“Round Up”: an Ingenious Strategy

A short case study about the incredibly smart way Kroger is helping to raise money for the victims in Haiti. While the concept is simple, it’s ingenious and I just had to highlight it here! So visit your nearest Kroger and “round up”! Great cause, great strategy. Well done, Kroger!

Giving Back, Social Media »

[5 Jan 2010 | Comments | 504 views]
Saving Strays: One Facebook Post at a Time

Yesterday afternoon, Amanda Arms posted a message on her Facebook wall (see post for the image). I didn’t know Amanda at the time, nor were we Facebook friends…but my wedding photographer was. Around noon, Jennie (who knows I couldn’t turn down a loving pit bull) sent me an email mentioning what she saw on Facebook. I asked her to have Amanda contact me. Around 8pm last night, Michael and I became foster…

Giving Back »

[11 Nov 2009 | Comments | 1,095 views]
An awesome and innovative idea: Colorless soda cans

While this “naked” can looks really cool, it also could have a huge impact on the environment! Think about it — energy and paint would be saved during the manufacturing process and the colorless can could help reduce the air and water pollution that comes from coloring. Plus, the energy and effort required to separate the toxic paint from the aluminum would be reduced in the recycling process. Wouldn’t an entire step [...]

Giving Back, Knoxville, Social Media »

[18 Aug 2009 | Comments | 274 views]
Knoxville “Twestival” to Bring Social Media & Charity Together

If you live in Knoxville or plan to visit the area on Thursday, September 10, I encourage you all to check out Knoxville Twestival! It’s only $25 to attend and it’s sure to be a good time! PLUS, all ticket sales will be donated to the Salvation Army of Knoxville [...]

Giving Back, Knoxville, Social Media »

[5 Aug 2009 | Comments | 324 views]
Knoxville Twestival is Still Taking Charity Submissions!

As many of you know, I’m heavily involved with the first annual Knoxville Twestival on September 10, 2009. So far, we’ve gotten a lot of great charity submissions, but we’re still taking more (until Friday, August 7 at 11:59pm)…so please get yours in if you’re interested in being the beneficiary charity of this big event! [...]

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