(A guest post by Mike Schaffer) :: When I heard that Lane Kiffin was bolting from his position of head football coach at the University of Tennessee, I thought “Wow, this moves around as much as Jay Leno!” And after his refusal to answer questions at his final press conference in Tennessee, he came across looking like a jerk. (In the industry, we call that a PR FAIL! Even when the answers may be uncomfortable or worse, you must address the issue at hand.) However, to all the Volunteers out there…

Twitter is truly revolutionizing how we get our news. Everything is easy and in real time. We don’t have to rely on individual news articles that sometimes lack the very specific details. By following something such as a trial via Twitter, we are able to easily receive every little detail [...]

If you live in Knoxville or plan to visit the area on Thursday, September 10, I encourage you all to check out Knoxville Twestival! It’s only $25 to attend and it’s sure to be a good time! PLUS, all ticket sales will be donated to the Salvation Army of Knoxville [...]

As many of you know, I’m heavily involved with the first annual Knoxville Twestival on September 10, 2009. So far, we’ve gotten a lot of great charity submissions, but we’re still taking more (until Friday, August 7 at 11:59pm)…so please get yours in if you’re interested in being the beneficiary charity of this big event! [...]

As a co-founder of SMC Knoxville, here’s some shameless self-promotion for our Official Launch Party:
The Knoxville Chapter of the Social Media Club’s official launch party will take place on Tuesday, July 21 from 6-8pm in The Green Room at Oodles Uncorked in Market Square. The event will feature speaker [...]

Yesterday, Mashable reported that Twestival is back! In February 2009, Twestival leveraged the Twitter audience to raise more than $250,000 in the most ambitious Twitter fundraising event to date. Last night at #140conf (the two-day Twitter conference in New York), Twestival organizer Amanda Rose announced the launch of the group’s next event: “Twestival Local” [...]

Today, me and the rest of the team at Social Media Club Knoxville are announcing our first networking mixer!
This informal event will be held on the patio at Barley’s Taproom in the Old City (200 East Jackson) from 6-8p on Wednesday, June 3.
It will allow Knoxville’s social media professionals to network in a low-key environment. Members of other SMC chapters may also be in attendance. This mixer will also allow us to address any questions people may have about our organization and give everyone an intro to what Social Media …

I’ve been trying hard recently to not only get more involved in social media, but also to contribute a little more to the city I’ve spent the past 5 years in – Knoxville! So today, I am announcing that I am an official contributing blogger at Knoxify, a blog that’s tag line reads, “The insider’s take on what makes Knoxville great.”
I really love the blog, and the other bloggers have done an amazing job broadcasting their views about Knoxville and everything within it. I’m very excited to begin working with …

Since 2006, the Social Media Club has been providing a place for people engaged in social media to network and collaborate while spreading social media knowledge to others. Currently, there are chapters across the United States and around the world…but there was one important city missing: Knoxville! That’s why Brenna DeLeo and I have decided to take it upon ourselves to lead the revolution in Knoxville – or at least to provide a place for those engaged in social media to network, collaborate and spread the word about web 2.0.
The …