A couple days ago, an article began circulating about how a survey found profitability at public relations firms dropped nearly 21% in 2008. – Which of course is no surprise considering the recession we’ve all been living in for the past year and a half. However, what troubles me is the idea that when companies find the need to cut costs, PR is one of the first things to go. Why?
In a down economy, you need PR -  more than ever! While I understand sometimes PR doesn’t translate directly to …

This week, I wanted to shed some light on a new tool for PR pros which released in private beta this week: BuzzStream for PR and Social Media! I’ve had some time to test out BuzzStream, and I’ve found it very useful for managing relationships with media contacts and bloggers and keeping track of online buzz [...]

This week, I wanted to feature an invaluable PR tool that I’ve been using for quite a bit now – Peter Shankman’s HARO (aka “Help A Reporter Out”). It’s been around for a little while, but I’m sure there are still a lot of PR people out there who have yet to discover it. Plus, with the recent revel of a HARO rip-off, I wanted to bring some light to the subject to ensure [...]

If you’re in PR and haven’t yet heard of the SMR (Social Media Release) you need to get with the times. I mentioned the SMR in my last blog entry, and since then I’m discovering more and more how useful it really is (especially since it came out of beta last week with great updates)…which is why I’ve decided to devote an entire blog entry to my new favorite toy – Pitch Engine!

“PitchEngine is PR for the Social Web.”
It basically allows you to easily convert a press release into an …

As a somewhat new player in the PR game, it hasn’t been too long since I graduated college with my degree in PR. However, the longer I spend doing PR, the more I’m finding that there is so much about PR 2.0 that they don’t teach you in school…which is why I’ve decided to share my top 3 pieces of advice on how social media changes the game.
1. Keep in mind that the first word of “public relations” is PUBLIC.
Get it out of your head that the journalist is the …