The nice thing about social media is how it evens the playing field. Online, it’s not about how many years you’ve been in the business but rather how well you engage. It’s no secret that I’m young. I’m in my early- to mid-twenties, with one year of full-time salaried agency experience (+ my year and 1/2 of internship work). I haven’t been working in PR for 15+ years like a lot of people here in town. However, because of social media, I’m still able to excel as…

After declaring on Monday that I’m going to be using social media as much as possible in my own personal wedding planning, I thought it was fitting for me to post a little something about the groom who changed his Facebook status and tweeted at the alter. Literally…right before the “you may kiss the bride”…

In case you didn’t catch my big announcement on Facebook this weekend or my tweets this morning…I’m getting married! As of Saturday night, Michael and I are engaged to be married on November 6, 2010! So what does this mean for my blog? Well, in true PRettySocial style, I’ve decided that I’m going to use social media as much as…

I’m sure I’m not the only one who’s seen that Foursquare is the next Twitter. While I’m excited for the next big thing, I’m sad because I’ve been begging and pleading for Foursquare to come to Knoxville since it launched back in March…and still to no avail : ( I just have to watch as friends in bigger cities talk about how awesome it is. So please, Foursquare, come to Knoxville. We have cool things to see and do here too…even if we are a small city.

Ok, so I’ve said this before…but apparently a lot of people still have not yet gotten the memo: Please do NOT set up an auto direct message on Twitter!!!…And if you already have one set up, please un-set it up! As far as I know, no one likes them! Really, nothing annoys me more than having to delete 25 useless auto DMs each day.

“Personal branding” is a buzz phrase I hear almost daily. We all know it’s important to have one, especially in a world where jobs can be hard to come by. For those of us who have jobs, building a personal brand is still important — particularly for those of us in an agency environment. After all, I’ve gotten new client referrals based on my own personal brand. Not only does it help you, but it also helps the company you work for — But how do you build [...]

Every now and then someone will ask me — when you’re looking to hire someone, do you really look at their Facebook account? My go to answer is to advise they keep the account on private…because yes, some people DO care what’s on there. But do I? Honestly no. If I look at a person’s social network accounts before an interview, it’s more to get to know them a little better as [...]

I’m a big believer in the idea that having employees with strong personal brands thus contributes to the company’s brand. Sometimes there’s no clear line between what I’m doing to better myself at my job and better myself…well, just for myself. But maybe there’s not supposed to be a line…because it’s an equally beneficial [...]

Give to your followers more than you’re looking to get. Share with them. Provide value. Promote others. Give, give and give some more, and your network will grow. Everyone wants to know “what’s in it for me?” So show them what’s in it for them! Let’s discuss how to provide value to our followers [...]

Today I signed up for Tumblr. I’m not really sure why or what I’m going to use it for…but I figured it might be fun. After all, I’m a PR/social media gal, so shouldn’t I try out all the mediums at hand? That got me thinking…how many social networks should I be on? Is there a right [...]