You make some really good points. I too have seen a lot of agencies say they know all about social media, but then when you take a look at their own accounts, it's clear that it is not the case. I guess this is a problem with anything new…a lot of local businesses do just take someone's word for it (or look at total year's experience) and thus get duped into paying big bucks for a far-from-great social media plan. Hopefully, like you said, as time goes on this will change.

Thanks for the great compliment I'm sure the rest of the Pyxl team will be pleased!

I think part of the problem though, when it comes to “experts”, is two fold: 1] people who tweet about their shoelace breaking, who consider themselves an “expert”; 2] upper management's utter lack of knowledge, when it comes to social media applications, making them hire people who are not necessarily qualified for the job. The first part is pretty self explanatory. On the hiring front, its amazing to see people get hired, who have no true knowledge base / real world application thoughts, just because management is clueless. I will have to disagree slightly [in a perfect world everyone would understand social media] with your assessment that people can look at an “expert's” history. I think a lot of people still just take people's word for it. But in a silver lining [which sadly seems to be sparse in my comment ], I think that will change in the near future once more employers / companies are able to fully understand social media.

All that said, I think Pyxl is doing a bang up job handling real world social media applications.

Social media knowledge gets us in the door, willingness to learn and grow keeps us in our seat.