Comments on: Give Brands a Break this Holiday Season!

By: Gucci bags

Gucci bags — Wed, 09 Dec 2009 05:04:37 +0000

I’m Christian, I celebrate Christmas, and yet it doesn’t bother me at all that a brand gives well-wishes to someone who celebrates something else. In fact, I think it looks good that they acknowledge other holidays! America is a big melting pot of people, ethnicities, religions, etc. and companies can’t be expected to ignore everyone who isn’t Christian!

By: Nicole VanScoten

Nicole VanScoten — Tue, 08 Dec 2009 14:49:08 +0000

Well said

Thanks for the comment!

By: jovanhackley

jovanhackley — Tue, 08 Dec 2009 14:42:18 +0000

According to Random House's Unabridged dictionary advertising is "the act or practice of calling public attention to one's product, service, need, etc..."

I think the inclusion of other holidays is an innocent attempt to engage a public (non-Christian consumers) that hasn't paid much attention because they haven't been pursued by retailers. By-and-large the Christian segment is already engaged in the consumerism attached to the holiday season and the major retailers are just being smart about expanding their base.

I agree, brands shouldn't budge. Advertising, in this scenario, is not about honoring one religion or snubbing another. It's simply about innovatively engaging the widest consumer-base and motivating them to act.

So, if one audience is already "in the bag" it would be a waste of resources beat them over the head as long as you don't offend them. And, I don't see anything offensive in any of the major campaigns (unless you're naive enough to be offended by the mere existence of other belief systems - which is NOT AT ALL an advertising/retailer issue).

By: Gucci bags

Gucci bags — Mon, 07 Dec 2009 07:14:29 +0000

well done. i like you blog.
Merry christmas to you and you family.
Thanks for sharing.

By: Gucci bags

Gucci bags — Mon, 07 Dec 2009 07:14:21 +0000

well done. i like you blog.
Merry christmas to you and you family.
Thanks for sharing.

By: Nicole VanScoten

Nicole VanScoten — Tue, 24 Nov 2009 13:29:42 +0000

I 100% agree! In my eyes, a company is admirable for considering everyone and not just Christians…but I guess you just can't make everyone happy…

By: Harmon

Harmon — Tue, 24 Nov 2009 13:19:32 +0000

I COMPLETELY agree with you. It really bothers me when people go on a rant about how companies should be telling people “Merry Christmas” instead of “Happy Holidays.” Isn't the whole point of the holiday season to be kind to others?? Just because I'm a Christian and celebrate Christmas doesn't make my beliefs any more important than the next person's, and I respect companies that make a point to include everyone in their well wishes.