A short case study about the incredibly smart way Kroger is helping to raise money for the victims in Haiti. While the concept is simple, it’s ingenious and I just had to highlight it here! So visit your nearest Kroger and “round up”! Great cause, great strategy. Well done, Kroger!

“Viral” is a word often used to describe social media, and I think when many people think of the word “viral” they assume the results happen immediately. However, unless you created the JK Wedding Dance or David After Dentist, this is generally not the case. Unless you’re Bill Gates. But chances are, you’re not. Social media success is not going to happen overnight!

Any bride or groom knows that planning a wedding can be tough. I personally am still 10 months out, and it’s been a lot of work already! However, there are lots of free tools out there that have helped (and will continue to help) me…and they could help you too! This post details my favorite six.

(A guest post by Mike Schaffer) :: When I heard that Lane Kiffin was bolting from his position of head football coach at the University of Tennessee, I thought “Wow, this moves around as much as Jay Leno!” And after his refusal to answer questions at his final press conference in Tennessee, he came across looking like a jerk. (In the industry, we call that a PR FAIL! Even when the answers may be uncomfortable or worse, you must address the issue at hand.) However, to all the Volunteers out there…

As of last week, Foursquare opened its doors to all cities and towns globally. In the past few months, Foursquare had been growing rapidly in larger metros around the world…and now we’ll be able to experience the phenomenon in Knoxville. But what is Foursquare? And more importantly — what does it mean for Knoxville business?

Today’s post is about engagement — not the kind that comes with a sparkly ring on your finger, but rather the kind of engagement that happens every day on Twitter, Facebook and other social networks. We often rate a person’s or a company’s social media presence by how well they build and promote relationships online. I’ve talked a little bit before about how important it is for companies to engage with…