I was trying to think of my examples, and I actually thought of a reverse example that relates to this. I notice a lot of the time, when people are raising money for a charity, they don't say anything. I think in general, people are more likely to give when there's some element of communication there. If someone is standing somewhere collecting money without saying a word to anyone, I think they're often easier for people to ignore. It seems like communication is step 1 and then step 2 is the strategy we talked about. Don't you think?