As PR pros, we know that perception is EVERYTHING! If the public thinks your company is bad, guess what? It is. You can spend millions and millions of dollars on marketing, but if your customer service sucks…you’re just wasting your money! And when your customers aren’t happy [...]

In today’s Web 2.0 world, everyone has a voice and word-of-mouth is more powerful than ever. Of course, you can’t please everyone all the time, but it’s important for companies to recognize that they at least need to care about their customers, otherwise something like this will happen…About a year ago when musician Dave Carroll flew United Airlines [...]