A short case study about the incredibly smart way Kroger is helping to raise money for the victims in Haiti. While the concept is simple, it’s ingenious and I just had to highlight it here! So visit your nearest Kroger and “round up”! Great cause, great strategy. Well done, Kroger!

If you live in Knoxville or plan to visit the area on Thursday, September 10, I encourage you all to check out Knoxville Twestival! It’s only $25 to attend and it’s sure to be a good time! PLUS, all ticket sales will be donated to the Salvation Army of Knoxville [...]

As many of you know, I’m heavily involved with the first annual Knoxville Twestival on September 10, 2009. So far, we’ve gotten a lot of great charity submissions, but we’re still taking more (until Friday, August 7 at 11:59pm)…so please get yours in if you’re interested in being the beneficiary charity of this big event! [...]

Yesterday, Mashable reported that Twestival is back! In February 2009, Twestival leveraged the Twitter audience to raise more than $250,000 in the most ambitious Twitter fundraising event to date. Last night at #140conf (the two-day Twitter conference in New York), Twestival organizer Amanda Rose announced the launch of the group’s next event: “Twestival Local” [...]