(A guest post by Mike Schaffer) :: When I heard that Lane Kiffin was bolting from his position of head football coach at the University of Tennessee, I thought “Wow, this moves around as much as Jay Leno!” And after his refusal to answer questions at his final press conference in Tennessee, he came across looking like a jerk. (In the industry, we call that a PR FAIL! Even when the answers may be uncomfortable or worse, you must address the issue at hand.) However, to all the Volunteers out there…

(A guest post by Matt Cheuvront) :: “Personal Branding” has become an idea I wish I could delete from my memory. I get it, really I do – I understand that, especially in this day and age of technological innovation and public communication, we need to consider the things we do and say, and realize that our information is not private online. But we have gotten so caught up in this concept of Personal Branding that it’s starting to take control of our…