After doing a review a few weeks ago on HARO, I came across this very insightful blog post from Ragan’s PR Daily. And here is the article copy, in its entirety (with permission from Ragan’s of course): A list of dos and don’ts for PR pros contacting journalists on Peter Shankman’s free service [...]

This week, I wanted to feature an invaluable PR tool that I’ve been using for quite a bit now – Peter Shankman’s HARO (aka “Help A Reporter Out”). It’s been around for a little while, but I’m sure there are still a lot of PR people out there who have yet to discover it. Plus, with the recent revel of a HARO rip-off, I wanted to bring some light to the subject to ensure [...]