Recently, big brands like Gap and Best Buy have come under fire for mentioning non-Christian holidays in their seasonal advertisements…and it bugs me! I’m sorry, but people need to get over it. Guess what? Christianity is not the only religion in the world and brands cannot be expected to neglect all other holidays just to make Christians happy! I’m Christian, I celebrate Christmas, and yet it doesn’t bother me at all that a brand gives well-wishes to someone who celebrates something else…

As a lot of people, I’ve been reading over the past week or two about the legal battle between AT&T and Verizon. In case you’ve been living under a rock, here’s the gist: Verizon made the “there’s a map for that” ad showing AT&T’s poor 3G coverage, and AT&T started crying and tried to sue Verizon. Honestly, personally I didn’t even like the ad at all and paid about 0% attention to it until AT&T started whining about it…

Subaru and Snuggie are two of American’s Hottest Brands of 2009, so it’s pretty cool that they’ve been “united” in this Subaru commercial from Canada. Does anyone else love this ad as much as I do?! I think it’s clever and it really grabs your attention! It really drives home the message of the Subaru brand and shows the Outback as a fun, outdoorsy car for adventure-loving people. Plus, it’s apparently really working…

While this “naked” can looks really cool, it also could have a huge impact on the environment! Think about it — energy and paint would be saved during the manufacturing process and the colorless can could help reduce the air and water pollution that comes from coloring. Plus, the energy and effort required to separate the toxic paint from the aluminum would be reduced in the recycling process. Wouldn’t an entire step [...]

I’m sure you’ve all seen the ads for Verizon/Motorolla’s new phone, Droid. Droid took off the gloves, imitated an iPhone commercial, and called out the top smart phone for what it doesn’t do — doesn’t have a real keyboard, can’t multitask, can’t take 5-megapixel pictures, can’t take pictures in the dark, doesn’t customize, can’t run widgets and can’t interchange batteries…and I love it! What do you think?

Next month is National Breast Cancer Month, so what better way to catch some attention and shed some light on breast cancer and its prevention than with some provocative ads? While these ads have caught some controversy, I personally LOVE them! I’ve criticized how other [...]

In an effort to try and stamp out eating disorders, French politicians want to place a “health warning” on photographs of models that are Photoshopped to make them look more attractive. When I read the article, I was curious to see what other marketers thought [...]

Wanna know what I think about this ad? Head on over to Sasha Muradali’s Little Pink Book to read my guest post about Burger King’s controversial new ad…

Until recently, I’d never heard the term “crowdsourcing”. My computer doesn’t even think it’s a word…so it must be pretty new, right? Well, it was coined in 2006 but perhaps it’s just taken a minute to get passed down to me.
Anyway, for the sake of those who still don’t know, the all-knowing Wikipedia states: Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an …

Creative thinker? The company I work for, Image Communications, is looking for help brainstorming a new company name…and we’re giving an Amazon Kindle2 to the person who can help us!
We tell our clients everyday how important and powerful social media has become….so we’re proving our theory by using social media to rebrand our growing company. So visit www.helpusnameus.com before April 3 if you have some great name ideas. We have a few helpful tips listed on the site, but ultimately we are open to almost all suggestions.
The winning name will …