If you’re in PR and haven’t yet heard of the SMR (Social Media Release) you need to get with the times. I mentioned the SMR in my last blog entry, and since then I’m discovering more and more how useful it really is (especially since it came out of beta last week with great updates)…which is why I’ve decided to devote an entire blog entry to my new favorite toy – Pitch Engine!

“PitchEngine is PR for the Social Web.”
It basically allows you to easily convert a press release into an …