If you’re in PR and haven’t yet heard of the SMR (Social Media Release) you need to get with the times. I mentioned the SMR in my last blog entry, and since then I’m discovering more and more how useful it really is (especially since it came out of beta last week with great updates)…which is why I’ve decided to devote an entire blog entry to my new favorite toy – Pitch Engine!

“PitchEngine is PR for the Social Web.”
It basically allows you to easily convert a press release into an …

As a somewhat new player in the PR game, it hasn’t been too long since I graduated college with my degree in PR. However, the longer I spend doing PR, the more I’m finding that there is so much about PR 2.0 that they don’t teach you in school…which is why I’ve decided to share my top 3 pieces of advice on how social media changes the game.
1. Keep in mind that the first word of “public relations” is PUBLIC.
Get it out of your head that the journalist is the …

Until recently, I’d never heard the term “crowdsourcing”. My computer doesn’t even think it’s a word…so it must be pretty new, right? Well, it was coined in 2006 but perhaps it’s just taken a minute to get passed down to me.
Anyway, for the sake of those who still don’t know, the all-knowing Wikipedia states: Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an …

Creative thinker? The company I work for, Image Communications, is looking for help brainstorming a new company name…and we’re giving an Amazon Kindle2 to the person who can help us!
We tell our clients everyday how important and powerful social media has become….so we’re proving our theory by using social media to rebrand our growing company. So visit www.helpusnameus.com before April 3 if you have some great name ideas. We have a few helpful tips listed on the site, but ultimately we are open to almost all suggestions.
The winning name will …