Tool of the Week: HARO!
This week, I wanted to feature an invaluable PR tool that I’ve been using for quite a bit now – Peter Shankman’s HARO (aka “Help A Reporter Out”). It’s been around for a little while, but I’m sure there are still a lot of PR people out there who have yet to discover it. Plus, with the recent revel of a HARO rip-off, I wanted to bring some light to the subject to ensure that no one is using the fake version.
In a nutshell, through HARO, Shankman is essentially sharing story requests from his large network of journalist contacts. Basically, you sign up on the HARO homepage, and then 2-3 times daily you will recieve a HARO report, each with anywhere from 15-30 queries.
The service is FREE (always a plus), and Shankman only lists requests that he gets directly from reporters. He won’t SPAM or sell your email address, so no worries there either.
I like it because it’s an easy way to figure out what journalists are writing about and which pitches they WANT to receieve. Always nice to be wanted, right?
For more information or to sign up for HARO, check out www.HelpAReporter.com! …and stay tuned for next Thursday’s “Tool of the Week”.
